We know Amazon as arguably the best-known online retailer on the Interwebs, not to mention the maker of that dud called the Fire Phone, but in the enterprise space, it must be said that the company is no slouch in that department. Amazon announced yesterday a new business-oriented email service called WorkMail, and it would appear that this may be the first in a series of enterprise-targeted products from the retail giant.
As we mentioned above, Amazon does have some enterprise products aside from the cloud-based WorkMail. Amazon Web Services, for instance, is the retailer’s cloud division, and it has some very powerful clients to speak of, such as Netflix. And with WorkMail debuting in the email space, there’s no doubt that it will cater mainly to the business side. No, it won’t exactly compete against the likes of Gmail and Yahoo Mail, but rather against Microsoft Exchange Online and Google Apps for Work. You can get the service for $4 per inbox, which is similar to Microsoft and Google’s rates, and that’s going to give you 50 GB storage per user.
Amazon plans to stand out from other enterprise email services by offering two things – optimum security and a more simple, user-friendly product. It’s also worth mentioning that WorkMail won’t force companies to pay money for in-house email servers and management software, as Amazon will take care of that as well by encrypting emails. But what’s in it for users, apart from that 50 GB storage? According to Amazon, users can send and receive emails (natch), share calendars, keep tabs of their contacts, and do other tasks found on Microsoft Outlook or other email services. But once again, it’s going to be all about security and simplicity as selling points.
As we stated above, Amazon is expected to make this the first in a series of several work-related products, and this was backed up by TECHnalysis Research analyst Bob O’Donnell in an interview with eWEEK. Aside from mentioning Amazon’s focus on security, quotes attributed to O’Donnell suggest he is looking forward to some “bigger moves.. ..to extend its secure email to a broader set of identity management services that would simplify the process of users ensuring their transactions and overall online presence is secure.”